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R3Y GUTI3RR3Z |
Candles are blown out and kids
begin running around frantically with no sense of
responsibility. While all the mayhem occurs, one stands
behind a camcorder filming the celebration that takes
place at his sister’s birthday party. He’s not
interested in hanging out with the others or partaking
in the fun; he’s concerned with how all this will come
out on screen.
Some might say this young boy wasn’t a typical child.
The child, now 23 and looking back, would agree.
“Filming came naturally to me. My friends played sports
while I stayed inside thinking of ideas,” says Rey
Gutierrez or R3Y GUTI3RR3Z (his
trademark).
“Professionally, I would say I started my sophomore year
in high school,” said the video director, who attended
Miami Senior High School.
While most directors draw inspiration from movies and
music videos, Gutierrez grew up fascinated by video
games. He said they helped him develop his sense of
imagery.
“I take pride in getting my [music] video inspiration
from video games. I have every video game system
possible,” he said.
Gutierrez was always a huge fan of rock music, listening
to artists such as Korn and the Smashing Pumpkins. Now
he’s directing rock videos. Some of these artists
include Velvet Revolver, Deadstar Assembly and Morrison
Poe.
“I started doing several rock videos, which I love
because you can get away with murder with those videos.
I’ve shot two rap videos this year and they don’t look
anything like rap videos. They’re shot in black and
white,” he said.
Gutierrez also admits to being a “closet pop fan” and
has recently teamed up with choreographer Glenn Douglas
Packard, who has worked with Usher, Michael Jackson and
Pink, to name a few.
The two have formed a production company, Tattooed
Angels.
With all the work Gutierrez has done in his short
career, he still remembers vividly the first time one of
his videos was shown on a major music station.
It was for the Xbox 360 video game Perfect Dark Zero,
which was shot, directed and edited by Gutierrez.
“It was May 2005 and I was standing in Times Square,
watching my video on TRL that I shot for nothing. They
played 50 Cent, Mariah Carey and then my video,” laughed
Gutierrez.
And his career seems to be keeping pace with the
industry he’s chosen.
“I shot six videos in April and I might shoot a video
for Halo 3. I’m also working on a full feature called
Mayhem. It’s a West Side Story with a modern
twist. There’s no talking in the film, as the talking is
done through musical instruments. I’m also working on
Eleven, Eleven, which is like my Star Wars
project. That’s my baby, and all these projects will be
shot in Miami,” he said.
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