Last week I put forth the
proposition that it just might be possible to shake up
local politics by persuading a few thousand extra
Miami Beach residents to vote this year. It was a bit
uncomfortable to expose myself like that because
believing such a thing is possible throws my whole
cynical journalist pose off kilter.
I asked for your responses and I got plenty. Most were
extremely positive. But several people experienced in
this arena also registered an opinion, and most of them
thought I was being pretty naïve. I’ll go ahead and cop
to that.
Electioneering is about math and geography and
psychology. Every would-be king or queen has to choose
how to spend precious time and campaign cash. Do they
try to turn over new rocks? Nope. They target the
reliables.
Fact of the matter is many have tried to motivate
voters, especially younger voters. For the most part,
they have failed. The stats are even worse for a place
like Miami Beach, where nearly everyone is from
somewhere else and on his or her way to the next
destination.
This was the problem for Tony Guerra. In 2003 Guerra,
then age 32, ran for the City Commission against
incumbent Simón Cruz and parking garage magnate Hank
Sopher. The strategy seemed to be the same one that got
guys like Joe Sanchez and Bruno Barreiro elected across
the bay, i.e., that the little old ladies who dominate
local electoral politics would see their grandsons in
the affable muñecos and, you know, pinch their
cheeks and give ’em a chance.
But there was also a lot of chatter about Guerra’s
alleged ability to draw the youth vote because of his
prominence in South Beach’s nightlife scene as a
promoter and part owner of various popular clubs. He
positioned himself as the bridge between old and new
Beach politics. People joked, however, that the
nightlife constituency simply couldn’t wake up early
enough to get to the polls.
Guerra’s own civic credentials were also strained when
it was revealed that he himself hadn’t managed to wake
up soon enough on Tuesday to vote in the previous eight
years.
As it turned out, the barb had some bite. Guerra
garnered 1,710 votes, just 55 short of Sopher, who went
on to tank in the runoff against Cruz. “I told everybody
I lost by the speed limit,” Guerra told me recently.
“It’s a joke. I’m a perfect example of [the adage that]
every vote counts.”
So what happened? Well, partially, Guerra’s campaign was
run by people who largely stuck to the formula of
targeting the people who consistently vote. Between
Cruz’s incumbency advantage and the crotchety appeal of
Sopher, Guerra just couldn’t compete. I asked Guerra why
he thought he lost four years ago. He said when he was
out there making the rounds he kept running into the
same situation — most of the younger people he was
trying to connect with just didn’t connect with Miami
Beach as a community that required something of them.
“When I would walk around and say ‘I’m a Miami native’
people would say, ‘Wow! I’ve never met a native
before,’” Guerra recalls. “People come here for a change
of lifestyle or a better life, but they aren’t as
proactive.”
Guerra told me the problem is that if people aren’t
politically active in the places they come from, they
are even less likely to take an interest in our
municipal machinations (unless the City Commission
starts holding its meetings on the beach, with
complimentary drinks and a DJ). “What’s going to make
them active here?” Guerra reflects. “I got the rah rah
support from them, the ‘Go get e’m, Tony!’ But if you’re
not going to show up and vote, thank you for the
support, but what I need is the vote.”
He thinks it is possible to reach people, and you don’t
need to reach that many to have an impact. “To win an
election on Miami Beach, if you get 3,500 votes you’re
in there [actually it’s often less],” he says. “Even 500
votes makes a big difference.”
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If voter apathy comes down to a lack of connection — to
the community, or to its leaders, the Human Services
Coalition of Dade County is one local group working to
change that. This summer the HSC is kicking off a
program to select 15 young adults (ages 18-30) for
10-month paid apprenticeships at various local nonprofit
organizations and government agencies.
The idea for the program, called Miami Public Allies, is
to teach local young people leadership, organizing and
community outreach skills they will hopefully apply
later in life. The apprentices get a $1,500 monthly
stipend, health insurance, child care and $4,700 at the
end of the program to help fund their education.
The program has worked in 13 other cities across the
country. Parmer Heacox, the HSC’s civic life director,
said the purpose is to develop the community and invest
in the future by bolstering new leadership in Miami-Dade
County. “The young adults will get a crash course in
civic engagement 101,” he said. “So people who live here
and have a stake in our community will learn how the
community can have a voice in the way things are done.”
The deadline to apply for a position is Aug. 17. There’s
an orientation on Friday for people interested in either
becoming an apprentice, or hosting one. It will be held
at the Greater Miami Chamber of Commerce (inside
the Omni Complex at 1601 Biscayne Blvd.).
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Another encouraging sign is that Miami’s activist groups
are maturing and looking for ways to connect to the
broader community. In June, a delegation of some 150
Miami activists, from the Miami Worker’s Center among
others, traveled by bus to Atlanta for the first United
States Social Forum (www.ussf2007.org). The forum
attracted some 12,000 activists from all over the
country. The activists shared their various struggles
and strategies for success, and networked on common
issues. (If you want to hear how it went, the MWC plans
to talk about it at their offices, 6127 NW Seventh Ave.,
on Thursday, July 26 from 6 to 8 p.m.)
Aiyeshia Hudson, a community organizer, described the
experience as eye-opening. “It was amazing,” she said.
“Knowing there are thousands of people around the
country fighting for social justice and they are
fired up. That’s exciting to think how much power we
can have.”
Linda Sippio, a leader of the Liberty City-based group
Low-Income Families Fighting Together, said many
activists feel like they’re out there fighting by
themselves, but the forum made them realize “we all are
fighting a common devil.”
“We need to find common ground to strategize around
defeating those demons,” she said.
But what about Miami? How do the rebels with a cause —
be it affordable housing, the environment or voting —
reach beyond their individual turf to the rest of the
metropolis?
“That is one of the broader questions,” Sippio
responded. “How to connect back to Miami in general, not
just activists. We are trying to figure out a way we can
arouse the consciousness of the masses in Miami.”