 |
|
DeVito’s is one of the 80-plus
restaurants to have jumped on this year’s Miami
Spice bandwagon. |
Have you ever been to the Restaurant
at The Setai? How about The Blue Door? Azul? Karu & Y? The
Palme d’Or at The Biltmore? Tantra?
OK. All
right. Yes, these are some of the most expensive restaurants
in Miami-Dade County. Sure, at some the valet parking is
more than you usually spend on an entire family night out.
But you’ve read the reviews and have pictured yourself
enjoying the food, the ambiance and being with the
celebrities who often frequent these establishments. If only
there was a way for the average person to afford a
three-course dinner of Lobster Bisque or Wild Mushroom
Cassolette, choice of Maine Halibut or Seared Buffalo
Tenderloin, and a dessert of Warm Chocolate Fondant or Basil
Lime Sorbet, and not be fearful of the bill.
Now there
is. Because now is the heart of the summer. And the
beginning of the sixth annual Miami Spice. August and
September are everyone’s opportunity months to choose from
more than 80 different high-quality restaurants throughout
the county and to enjoy a three-course dinner, similar to
the one above, for $35 per person. Or a three-course lunch
for only $22. That’s a savings of up to 50 percent.
Summers are
slow in our community. And it was never slower than right
after 9/11. “It was scary,” remembered Steve Haas, general
manager of China Grill and a member of the Convention &
Visitors Authority. “I thought, how can we fill the
restaurants up again?” Haas was in New York at the time,
opening up Tuscan Steak New York while that city was having
its annual Restaurant Week. “I just had to take their
concept to Miami. I called the Miami Herald, the
Greater Miami Convention & Visitors Bureau and American
Express. Everybody wanted to help.”
The
restaurant industry united. “It gave people an opportunity
to go to some of the better restaurants they might not have
regularly been able to afford,” said Haas. Like the Setai or
DeVito’s or Azul or the Blue Door. “Once they go in, they
realize that while they maybe can’t go every week, the next
time there’s a special occasion in their family, they’ll
definitely have to go back. Because they had such a great
experience.”
The Greater Miami
Convention
& Visitors Bureau
wants Miami Spice to have national recognition
and international focus. The organization is encouraging
hotels and companies to use Miami Spice as a value-added
promotion. Travel agents have joined in, enticing foodies to
travel to South Florida in the summer, when they might not
have come before. And with our heralded chefs and various
wine and food festivals, Miami Spice should be a strong
draw. Because they want a good dining experience to be
foremost, not every restaurant is eligible to become a Miami
Spice participant. Just
like a juried art show, restaurants must be judged and
offered an invitation.
Obviously,
as the names already listed tell you, these are some of the
finest restaurants in town. And the rules of the game state
that the dishes offered are full-size menu items —not
reduced portions for reduced prices.
But to be safe and
satisfied, please, when you call to make reservations, ask
about the restaurant’s Miami Spice policy. Ask if it’s a
complete full-size meal, ask if it’s available daily. And
keep in mind, the Spice price does not include a beverage,
tax or gratuity.
The dinner
choices listed earlier are from the Palme d’Or. At Table 8,
you can order a Fava Bean Soup, Olive Oil Poached Salmon and
a Mascarpone Peanut Butter Brownie for dessert. At Mark’s
South Beach, go for the Southern Comfort Smoked Baby Back
Ribs appetizer, Pan-Seared
Arctic Char over English Pea Farro Risotto as an entrée and
Chocolate Molten Cake for dessert. La Marea will wow you
with Mediterranean Seafood Soup, Artisan Rigatoni With Pork
Cheeks and Porcini Mushrooms, and Fresh Raspberries in Aged
Balsamic Sabayon.
If you want more information about all the restaurants
participating in Miami Spice, visit www.ilovemiamispice.com.
Not only can you get a gander at each restaurant’s proposed
Miami Spice menus there, you can actually book your
reservation.
This year
there are 87 restaurants in the program. For marketing
purposes, 480 street banners have been hung from Homestead
to Aventura. Miami Spice advertisements are in all the
papers and on radio and television. “It’s amazing how
successful the name became. Everybody knows it,” said Haas.
“It’s exciting to see an idea the city actually embraced.”
These are
no longer the dog days of summer. These are 61 days of
spice. Miami Spice. The restaurants are benefitting, the
city is benefitting. But the ones who have the most to gain
from the Miami Spice months of August and September are the
diners. Summer never tasted so good.
Comments? E-mail letters@miamisunpost.com.