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Frankie and Priscilla got married. And opened a
restaurant. Then closed it because of construction
traffic along Biscayne Boulevard. File photo by
Mitchell Zachs/Magicalphotos.com |
I used to have to call 411 on my phone
when a greasy wave of lust would strike me, round about
Miami’s Upper Eastside. Frankie would have what I needed.
That is if I could just keep the jones in check while
navigating the hellish construction on Biscayne Boulevard
and somehow manage not to hit any of the panhandlers, pimps,
prostitutes, immigration hopefuls or the poor souls
attempting to get a bus.
Eventually, I had the number memorized, tattooed on my brain
by countless hits of steak, cheese, onions and bread
organized into a powerful opiate by a large man in a ball
cap and a Bada Bing T-shirt. Frankie’s Big City Grill.
Philly cheesesteak. Say it.
I’m
not the only addict. The place was a neighborhood favorite.
It was nearly always full of cops, all hopped-up on steak,
pork or chicken, to the point that one year I gave them an
award for “Best Place to Find a Sandwich and a Cop.” I say
was, because last week Frankie Crupi and his wife
Priscilla shut the place down.
Frankie knew the advancing FDOT war zone was going to kill
his sandwich shop. So he started looking around about six
months ago for a new spot. He thought about South Beach.
Then his old boss, Mark Soyka, made him the proverbial
offer. Frankie had run a couple of Soyka’s restaurants for
him, most notably as general manager of the Van Dyke Café on
Lincoln Road. Soyka wanted to bring him back to run his
successful gourmet pizza operation on Biscayne Boulevard,
Andiamo Pizza. He wanted the sandwiches, too.
“It
was a no-brainer,” Frankie told me. “It’s a perfect
marriage.” Frankie is the new managing partner of Andiamo.
He’s working there now, figuring out how to reorganize the
pizza side to fit with the sandwich side. Once he does that,
he’ll bring in Cil, as he calls his wife. Then I’ll be back
to get my fix.
Anyway, I spent a couple of hours with Frankie and Priscilla
as they cleaned out the shop last Tuesday. The original plan
was to come in on the last day they were open and work
behind the line, have Frankie show me how to make a Philly
cheesesteak, by far the most popular of the 77 different
sandwiches they made. They sold up to 500 cheesesteaks a
week.
But
once word got out they were leaving, the deluge of customers
cleaned them out of almost everything a full day ahead of
schedule. Throughout the cleaning process, the phone rang
constantly, and people still tried to pick their way
unsteadily through the crumbled concrete outside to rattle
the door, just in case. Then they would press their noses to
the glass door and try to peer in. Finally, Frankie would
open it and deliver the bad news.
“No
way!” cried one distraught woman.
“Way,” Frankie said, firmly.
A
cop stopped by, and seeing the place closed, figured it was
being robbed. Once Frankie had assured him that I was
basically harmless, the interview continued.
Frankie, 43, a native of Philadelphia, got to Miami in 1996
and was immediately hired at the Van Dyke as a night
manager. Six months later, he became general manager.
Priscilla, 44, was the assistant GM. They were friends for a
long time, until one day both realized they had crushes on
each other.
“I
think he’s handsome,” Priscilla said. “I think he looks like
a magician.”
“She’s funny and she’s a good dancer,” Frankie said. “It’s
stupid corny, but we’re best friends. She married someone
the opposite of what her family wanted, an Italian Yankee
fan amongst the Irish Red Sox fans.”
Despite the baseball divide, Priscilla and Frankie shared a
dream about opening their own place. “I’ve traveled a lot,”
Frankie recounted. “I’ve eaten a lot. My whole fantasy was
to have a shop in my neighborhood. I’ve always seen Philly
cheesesteaks done here and they never work.”
Then
one night the pair watched a PBS special about regional
sandwiches from all over the country. After they wiped away
the drool, “the light went on,” Priscilla said. Miami
residents hail from everywhere, so why not have sandwiches
from everywhere?
When
they drove by a defunct Domino’s on Biscayne Boulevard just
south of 87th Street and saw it was for rent, they made the
sanity-challenging leap. They took the bars off the windows,
painted brickwork on the outside of the place and added an
awning.
A
counter went in, stacked with magazines from every major
city in the United States. The city wouldn’t let them put up
signs on the street, so the Crupis drove around handing out
fliers, especially at all the police substations. They did a
mailing in Miami Shores.
The
first couple of months after the June 2003 opening were
hard, partially because they did a breakfast opening and no
one came. Then the media started to find them. A small
flurry of articles boosted their profile and customers
trickled in. Once they got a taste, they were hooked.
Italian beef, roast pork, cutlets, veal, Italian sausage,
meatballs, hoagies, chicken and BBQ, each from its
respective city — Boston, New York, Miami, Pittsburgh, Los
Angeles, New Orleans, Houston, St. Louis, etc.
Besides the sandwich formulas, which Frankie boils down to
“good-quality meat, good cheese and good bread,” intolerance
for adulteration garnered the shop a certain authenticity.
For
example, one day a lady came in and asked Priscilla, who
runs the front counter, to have Frankie stir ranch dressing
into the steak meat on the grill. Priscilla tried to explain
that this idea was not only icky, but possibly immoral. The
woman persisted, saying that it was her money and she should
get whatever she wanted.
“Not
only did Frankie throw her out,” Priscilla recalled. “He
told her to ‘Go to Miami Subs, where you belong.’ And then
he went in the cooler and threw out all the ranch dressing.
So no customer got ranch dressing for awhile.”
There have been a few similar altercations involving
ketchup. Ask for that on the wrong sandwich and be prepared
for strong language. That said, Frankie’s did allow leeway
on certain recognized variations of the classics. There’s a
whole subculture of Philly cheesesteak eaters who insist on
Cheez Whiz, and so a shelf of the cooler was dedicated to
bottles of that labeled with each customer’s name.
For
those who got it, Frankie’s became the sort of place where
you could bring in your own decorations. The specials’ board
was rendered useless by dozens of customers who started
taping pictures of their kids to it. One customer in the
bobbing-head doll business had a special Frankie bobblehead
made and it sat by the cash register. Another customer
then decided to dress the doll up for every holiday.
“She
came in and took measurements,” Priscilla said. “Whenever
she would come she’d wait until no one was looking and
quickly dress the doll.”
The
cop situation turned out to be one of Frankie’s great brain
waves. Local cops from several departments made the place a
regular hangout. There’d be a couple of vice squad guys at
one table, an undercover unit at another, maybe a few beat
cops. Frankie remembers a group of cops working Liberty City
who would come in all the time to eat and pray together
before going undercover.
“They were all tatted up,” he said. “One time they brought
in an informant they had to rough up to make it look real
and they had roughed him up a little too much. So they
brought him here for a sandwich.”
A
beat-down for a Philly? An even trade, I’d say. Priscilla
said once a couple of cops working a guard detail at Jackson
Memorial Hospital used the lights and sirens to come pick up
two cheesesteaks in the 15-minute window they had for lunch.
“Oh, one time these two regulars came in, two partners, and
they had on short shorts in funny colors and tanks tops that
were too tight,” she laughed. “They were really embarrassed.
Then they explained they were going undercover at Haulover
[a nude beach known for gay sex in the bushes].
Frankie credits the police presence as the reason the place
never got robbed, as many other stores in the area have
been.
But
cops and reporters weren’t the only fans. Rock legend Iggy
Pop was a regular, favoring the cheesesteaks. The coaching
staff of the University of Miami’s football program were
regulars. The Miami Heat’s back office was near addicted to
the food, even going so far as to develop a superstition
that the sandwiches were helping the team win games during
the 2006 season. The last Sunday home game of the season,
the Heat asked Frankie to provide sandwiches even though the
store was closed on Sundays. He obliged, got a ticket behind
the bench and the Heat went on to win the NBA championship.
So
now, after four years of Frankie and Priscilla working
double-shifts six days a week, after selling their house and
turning down lucrative franchise offers that felt like
selling out, the partnership with Andiamo Pizza makes
perfect sense. They’ll take most of the Italian menu with
them.
“The
main thing is to not change a thing because it’s so
successful,” Frankie said. “It’s our favorite pizza place.”
When
I asked whether he would do some fusion, such as a Philly
cheesesteak pizza, Frankie shot me a warning look.
Of
course not.
Comments? E-mail
wakefield@miamisunpost.com.