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A NADA concept: The Plebs League
published
Creative Revolution: A Study of
Communist Ergatocracy
in 1920 in an attempt to establish an
independent educational system entirely free from
capitalist ideology. This copy of the book was defaced
in 2007 by 6-year-old Fred Evans. Photo courtesy of
Ancient and Modern, London |
With new art fairs infiltrating nearly
every empty building and alleyway of Miami this year, who
knows if any of them will make an impression on anyone in
the deluge of it all. Chances are, however, that the NADA
Art Fair, back in the city for its fifth year, will maintain
a sizable crowd throughout the bustling week of arts and
festivities.
Since 2002,
when Art Basel and Scope were the only art fairs on the
scene, the New Art Dealers Alliance has been staging a
nonprofit fair featuring emerging, contemporary galleries
from all over the world. With each year, it has grown in
size and prominence.
“During our
first year we were located just a few blocks away from the
Basel fair, and so we got a lot of traffic from that,” said
Michael Waugh of Momenta, a Brooklyn, N.Y., gallery that has
operated a stall at NADA since its inception. “The following
year we moved across the bridge and we were a bit worried
about attendance. Many more people ended up coming and,
since then, it’s just been better and better.”
From Dec. 5
to 9, NADA will once again be located in the Ice Palace
Studios in downtown Miami, with a few fresh features for
attendees old and new.
“We’re
particularly excited about our opening night preview, as
it’s our first time doing an opening of this scale,” NADA
fair Director Heather Hubbs said of the event, which will
feature a live performance by noted artist Ken Kagami and
internationally acclaimed, avant-garde band Deerhoof. “This
year, there will also be a tent outside where we’ll have
various publications and journals, rather than displaying
them in the main exhibition space.”
One-third
of the 86 exhibitors are new to the fair this year — a
crucial part of the fair’s continuing success, Hubbs said.
“It’s the
first year that we have exhibitors from Romania, Prague and
Istanbul, and we’re looking forward to having them,” said
Hubbs. “Several of our exhibitors go on to bigger things and
other fairs. I always say that if you want to see what’s
going to be showing at Basel in a few years, you’ll find it
at NADA right now.”
The fair
also provides exposure to up-and-coming artists.
“Just
yesterday I was talking to an artist whose work we exhibited
last year, and she was telling me that she has met so many
people since then who were impressed by her work at NADA,
some of whom she has since done work for,” says Waugh. “This
fair really opens a lot more doors for many younger
artists.”
NADA
operates on a co-op model, in which the operating budget is
divided up among the various galleries exhibiting there.
Furthermore, as a nonprofit with an eye to emerging
galleries, as well as free admission, NADA is able to remain
commercial without seeming overtly so. There’s less
competition and commerce, and more of a relaxed setting in
which to enjoy the art.
“For a
gallery, it’s a big financial risk to come down to Miami
during this week, and while our production costs have
increased significantly as the years have gone by, it’s
still worth it for us and the majority of our exhibitors,”
Hubbs said. “Hotel costs, transportation … everything has
increased, but everyone has figured out how to make it
work.”
Waugh
agrees.
“What I
like about NADA is that because it’s focused on young
galleries, it’s not in danger of becoming an entrenched
institution,” Waugh said. “It always seems fresh and less
stuffy. Plus, the fact that it’s a nonprofit fair helps keep
it really grounded.”
Once again,
shuttles from
South
Beach
will be provided to and from the fair, and even with all of
the other fairs in town, Hubbs believes a record number of
visitors will pass through NADA’s doors.
“This year
will definitely be a test for Miami,” he said. “I’m
interested to see what happens, and I think it will all be
positive, especially for us as I believe we’ve carved out a
unique place for ourselves. We enjoy what we do and we’d
like to believe that people recognize that and will continue
to come. So long as the galleries continue to apply, we’ll
be here year after year.”
The NADA Art Fair will be held from 11 a.m. to 7 p.m.
through Saturday, Dec. 8, and from 11 a.m. to 4 p.m. Sunday,
Dec. 9, at the Ice Palace, 1400 N. Miami Ave., Miami. For
more information, call 305-372-5591 or visit
www.newartdealers.org. |