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Exterior
street-side view of Pudong Development Bank in Shanghai
DECO IN DANGER
Shanghai’s
population of roughly 18 million, city planners forecast, will rise
to 25 million by the year 2020, just 13 years from now.
“They need to build
cities, not just buildings,” Farkas says.
Despite this large
population, there are only 632 protected historic sites in the
entire city.
Louisa Lim, in her
Dec. 13 piece for NPR, “Evictions Reflect Dark Side of Shanghai
Growth,” writes, “As Shanghai undergoes a radical facelift, tens of
thousands of residents are forcibly evicted from their apartments
each year. Many have accused unscrupulous real-estate developers of
conspiring with corrupt government officials to seize their property
for little or no compensation.”
Lim’s article goes
on to document the struggle of a group of Shanghai residents living
in an “Art Deco building dating from 1928” who “say they’re being
unfairly thrown out as part of an urban-renewal scheme.”
“What we want to do
is show them that the successful preservation and restoration of
historic structures really generated the rebirth of Miami Beach,”
says Farkas. “In the late ’70s and ’80s, it sucked on Miami Beach.
The economic engine that drove the rebirth, the redevelopment on
Miami Beach, clearly was the restoration of historic structures.”
A recently
completed project reveals a further link between Miami Beach and
Shanghai.
Ben Wood, who
authored master plans for the revitalization of Lincoln Road and the
Art Deco District in Miami Beach in 1992, has set up a full-time
design studio in Shanghai. Wood designed Xintiandi in 2003, a $200
million “entertainment environment” in downtown Shanghai, consisting
of two blocks of restaurants, clubs and shops. Xintiandi and Lincoln
Road are very similar in purpose, but also in design theory, making
use of, instead of tearing down, existing historic buildings, and
using traditional design styles as part of the attraction.
Wood will be in
Miami giving a lecture on the Xintiandi project on Saturday, Jan.
13, as part of Art Deco Weekend.
Back in the 1970s,
during the era when “things sucked,” as Farkas described, Miami
Beach’s older buildings, many of them constructed in the 1920s and
1930s, had no protection and were often demolished. In an effort to
protect these buildings, Barbara Baer Capitman formed MDPL. In 1976,
as a means of educating and informing the masses about Art Deco,
Capitman started Art Deco Weekend. What started out as “a tiny
little thing,” as former Art Deco Weekend Director Dennis Wilhelm
remembered, which drew 100 people to the Cardozo Hotel, eventually
evolved into a street fair so massive that it attracted hundreds of
thousands of people, requiring Ocean Drive from Fifth to 15th
streets to be shut off from vehicular traffic.
Art Deco Weekend’s
popularity more or less grew with the economic vitality of South
Beach’s historic district. And economics, by the way, is the other
reason why Art Deco Weekend is welcoming 21 delegates from Shanghai.
TRADE
“It’s sort of
unreal,” Farkas says. “We’re a little historic preservation society.
I would think that the city of Miami or the Greater Miami Convention
& Visitors Bureau would be hosting [these dignitaries]. When the
Chinese middle class realizes they have enough money to travel,
which is going to happen very soon, we hope they come here; I mean
that’s the ultimate payout.”
For some, forming a
relationship between China and Miami Beach has been a longstanding
project.
“There are studies
that show that in 2020 the U.S. anticipates 100 million tourists
from China,” says Miami Beach Commissioner Jerry Libbin. “We need to
position ourselves in Miami Beach to get our fair share of that
tourism.… This group of 20 or so from Shanghai is like an ambassador
group for Miami Beach.”
Libbin has taken
trips to Shanghai and other parts of China on his own, and has
arranged junkets with officials and businesspeople from Miami Beach
to China as well as trips for Chinese officials and entrepreneurs to
Miami Beach. Libbin says he wants to “reach out to the Chinese to
encourage tourism to Miami Beach.”
He also notes that
Miami Beach culture is what will attract Chinese tourists.“Asians
are not particularly fond of the beach,” Libbin says, with a slight
laugh. “They’re not sun-worshippers. But [when they come here] we
see that they are very attracted to our cultural elements.”
Libbin also notes
that Miami Beach cannot remain a tourist destination simply for
“nightlife and clubs.” He believes a unified cultural identity, of
which building design style is an important element, is necessary
for attracting world travelers.
“We’re a tourist
town,” Farkas adds, “so we hope they come here. Maybe they’ll even
bring some money and invest it here. Maybe some of our people will
go and invest in China.
“Maybe we won’t be
shooting atom bombs at each other 10 years from now.”
Art Deco Weekend,
which includes lectures, films, a street fair, tours and more, takes
place from Friday through Sunday, along Ocean Drive, between Fifth
and 15th streets. For more information visit
www.mdpl.org.
Comments? E-mail
ryan@miamisunpost.com.
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