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PAC Turnaround
A new act for the
Arsht Center
By
Cynthia Archbold
A new management team and a $30 million donation from
philanthropist Adrienne Arsht may have been enough to save the
once-beleaguered
Adrienne
Arsht Center for the Performing Arts in downtown
Miami
and steer it to a new course.
“Ticket sales continue to improve” and audiences are filling the
performances halls to 80 percent capacity, up from 40 percent in
previous seasons, Interim CEO Larry Wilker said Monday.
Wilker, the man credited with turning around
Washington, D.C.’s John F. Kennedy Center for the Performing Arts,
took over his current post from former CEO Michael Hardy in
November to do the same for the troubled Miami venue.
Wilker had his work cut out for him. Ticket sales have been dismal
since the facility, then called the
Carnival Center, opened in October 2006. In its first year under
Hardy, it ran up a $7 million deficit, failed to make payments on
its construction debt to the county and required an extra $4.1
million bailout from taxpayers.
But, on Monday, Wilker reported a complete turnaround. “I am
pleased to report that we continue to operate on budget and our
operating costs are lower than budgeted, and we expect to return
money to the county this year,” he said.
The status report was positive news for skeptics who balked at the
taxpayer-funded bailout of a performing arts center that critics
said was built to amuse the rich. Even County Commissioner Javier
Souto, chair of the commission’s Recreation and Cultural Affairs
Committee, had recently referred to the performing arts center’s
supporters as “the wine and cheese and Gucci shoes people.”
Wilker told the committee that he cut operating costs for the month
of January down to $535,000, 38 percent lower than originally
budgeted.
“We are prepared to make our second payment of our accelerated
construction recovery effort of $375,000, and that will be paid to
the county at the end of this month on schedule,” he added.
Souto and others have maintained that taxpayers should not have
been stuck paying for what was supposed to be a planned
public-private partnership for the $473 million facility — which
turned out to be $140 million over budget.
Now, at least according to Wilker, the
Arsht Center is starting to pull its weight, with ticket sales
producing more revenues than expected, Broadway shows luring
steady audiences and both the free, monthly Target Globalbeat and
the Gospel Sunday concert series attracting new crowds.
Plus, Wilker plans to meet with officials at
Miami International Airport, American Airlines Arena and the
Miami
seaport to discuss plans to draw in tourists with special
entertainment packages.
“Whatever you are doing, it is working,” Souto told Wilker. |